As a groundbreaking advancement in the digital shopping landscape, Try on Tap is designed with a strategic emphasis on mitigating common issues - consumer dissatisfaction and high return and exchange rates associated with online apparel shopping. The app lets users virtually try on clothes pre-purchase, which not only enhances customers' assurance in their choices but also reduces return rates for businesses. An additional feature, the daily outfit selection tool, simplifies the outfit matching task for those grappling with wardrobe decisions. At Try on Tap, cutting-edge technology is utilized for a seamless and enjoyable user experience. It's a boon for women who prefer purchasing clothes online, aiming to conserve time and money while also making confident and informed decisions. Try on Tap boosts the economy for businesses by reducing return rates, thus spurring sales.

Introduction

Unique

Try on Tap, apart from offering the virtual fitting room feature, also includes a unique attribute - an automatic full-body scan function. This brilliant tool collects precise data and offers specialized size recommendations based on distinct brands, setting us apart from our competitors. It's an answer to customers frequently struggling with size-related issues leading to constant returns. We've simplified the process and enhanced the efficacy of styling. Our comprehensive solution to common online shopping problems makes us an unparalleled choice in this industry.

One of the major obstacles with online clothes shopping is that users often struggle with size selection due to general size guides and can't try on clothes virtually. This uncertainty in size fitting and how the clothes would look leads to indecisiveness in purchase decisions and subsequently a higher rate of returns.

Solution

Try on Tap addresses this problem with ground-breaking features like a virtual fitting room and automatic full-body scan. These provide a personalized, accurate size recommendation and allow users to visualize how clothes would look on them before making a purchase. The app also has a daily outfit selection tool, simplifying the task of outfit matching, consequently reducing the return rate, and enhancing user satisfaction.

PROBLEM

pERSONA

LOGO

The logo for the app "Try on Tap" artfully incorporates the letter "T" merged with a tap icon. The design captures the spirit of the app's name, "Try on Tap," with the inventive choice of the letter "T" substituting the customary representation of a finger, indicating the action of tapping.

Opting for a white color adds a layer of sophistication, cleanliness, and elegance to the app. The all-white palette provides a clean appearance, optimizing overall navigability and creating an intuitive user experience. This innovative combination ensures the logo remains both recognizable and memorable to its users.

components

low-fidelity wireframes

user flow

welcome

Get started

LOG in

success

camera SCAN

data analysis

enter name

Search product

select product

Add to cart

fitting room

checkout

log in

scan

search

cart

chekcout

end

high-fidelity prototype

Final presentation